Swachh Bharat Abhiyan (Clean India Mission) is a national level campaign by the Government of India, covering 4041 statutory towns to clean the streets, roads and infrastructure of the country.
This campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, where Prime Minister Narendra Modi himself cleaned a road. The campaign is India’s biggest ever cleanliness drive and 3 million government employees and schools and colleges students of India participated in this event. The mission was started by Narendra Modi, the Prime Minister of India, nominating nine famous personalities for this campaign, and they take up the challenge and nominate nine more people and so on(like the branching of a tree). It has been carried forward since then with famous people from all walks of life joining it.
This campaign aims to accomplish the vision of ‘Clean India’ by 2 October 2019, 150th birthday of Mahatma Gandhi and is expected to cost over 62000 crore (US$9.7 billion).
The fund sharing between the Central Government and the State Government/ Urban Local Bodies (ULBs) is 75%:25 %( 90%: 10% for North Eastern and special category states).The campaign was described as “beyond politics” and “inspired by patriotism”.
1.To eliminate open defecation
2.Conversion of insanitary toilets to pour flush toilets
3.To Eradicate manual scavenging
4.100% collection and scientific processing/disposal reuse/recycle of Municipal Solid Waste
5.To bring about a behavioral change in people regarding healthy sanitation practices
6.To generate awareness among the citizens about sanitation and its linkages with public health
7.To Strengthen urban local bodies to design, execute and operate systems
8.To create enabling environment for private sector participation in Capital Expenditure and Operation & Maintenance (O&M) costs.
NHRC has been partnered with the government and private organizations to carry out the Swachh Bharat mission.